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LOCAL SEARCH, MADE VISIBLE

A visual guide
to each part of the journey.

All visuals are conceptual. Numbers, review stars and discounts depicted are not client data or active offers.

Start with the customer’s need
Understand the local area
Connect search with directions
Make the service clear
Different businesses, different needs
Show what a visit feels like
Make the next step easy
Make important details easy to find
Measure with verifiable data
Improve through consistent work
Find a relevant business
Plan the next improvement cycle
Answer customer questions with content
Promotions need clear, accurate terms

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